iGaming Content Writing: Why It’s Important To Find The Right Writer
The iGaming industry is a fast-growing market that’s estimated to be worth over $300 billion already. There are many categories that form part of iGaming, including online gaming, casinos, and more. And in the modern day, there’s a relatively new category - NFT games - that also forms part of iGaming, with many titles having more than 100,000 active players. Regardless of what market in iGaming you are focused on, finding a good writer to produce content for your platform is incredibly important. writer0x understands the role that an iGaming content writer plays in your business and delivers the best quality option for various parts of this industry.
iGaming Content Writers Can Get You More Traffic And Leads
What’s the biggest challenge that businesses face when they go online? The first challenge you run into is generating traffic to your website, but even when this issue is resolved, there comes another obstacle - converting the visitors into leads.
When you carefully select a writer to create content for your iGaming website, then you can use this as a strategy to overcome these two major challenges. With researched, high-quality, and optimized content, there are numerous benefits that you can expect, such as:
By effectively optimizing the content for the right keywords while still ensuring it’s a “reader first, SEO last” structure, it’s possible that you can start to see more organic traffic coming onto your website from Google and other search engines.
The writer will provide value to the reader - and this helps establish your brand as an authority and expert in the industry.
When the reader sees the knowledge and expertise you, as a business, yield, they’re more likely to enter their details to become a lead or to actually buy something from you.
Of course, it’s not just your website that you can update with the help of iGaming content writers. These writers can also be incredibly valuable when it comes to setting up marketing campaigns - and the quality of their content can help you catch the attention of your audience more effectively.
Can iGaming Content Writers Help With B2B And B2C Audiences?
The iGaming industry consists of businesses and customers. But, not every business focuses on delivering their services or products to a customer. Sometimes, business-to-business operations are needed in the iGaming market. The great thing about this is the fact that iGaming content writers can produce content for both types of companies.
B2B: In the case of business-to-client, the content writer can produce articles, advertorials, and other pieces that your business can use to get clients to sign up for a service, play games, and make in-app purchases.
B2C: When your business targets other companies instead of the consumer or client, then the iGaming content writer can help you convey a professional message that potential businesses in the industry can relate to, understand, and find informative. This can help these businesses see your company as an authority - making it easier to convince them to trust you as their supplier.
Due to the specific needs of every business, these iGaming content writers will do an in-depth analysis of the requirements to ensure the piece they deliver meets your expectations.
What Benefits Can I Receive From An iGaming Content Writer?
Understanding the benefits that come with an iGaming writer service is important. In this section, we’ll be covering the main benefits that you should be aware of. This will help you get a better idea of how the writer will fit in with your business.
Industry Expertise
The most difficult thing when bringing a new writer on board for your business is experience and expertise. You see, if the writer doesn’t have much experience in the iGaming industry, they might not be fully aware of what content types work best.
That’s why an iGaming content writer, in particular, can provide you with serious benefits. When they are experts in the industry, they can provide you with more personalized, unique, and valuable content.
Cost-Saving
Constantly paying for article generation services or having your internal employees write content that’s not of the best quality can be costly in the long run. You start to notice that you have a hard time ranking in Google, and your organic traffic is at an all-time low. Getting your site to rank in Google with this strategy is going to cost you more.
Plus, you’ll likely need to start relying on paid traffic generation methods more. A writer that specializes in iGaming writing can help to deliver content quickly - and ensure the content actually delivers great results. This means fewer paid ad campaigns and better organic traffic in the long run.
Establish Yourself In The Industry
There is a certain “style of writing” that you really need to establish your business as an authority in the iGaming industry. Remember we talked about the expertise of these writers before? Since the writer has been providing content for companies in this industry for a while, they should already have the skills required to add authority and credibility to the content they write for you. This is important, as the more authority you establish for your own brand, the better.
No Manual Research Required
If you decide to take on the task of writing the content for your business yourself, then it’s going to take up a lot of your time. Imagine having to do extensive research, which could maybe take as long as an entire day - just to create one single article. Time is money in the business space, and that’s another reason why it’s so important to consider turning to an experienced writer who specializes in the iGaming industry.
You don’t have to do any of the research, and thanks to their existing expertise, these writers already know how to do effective research to add credibility to any content they produce.
Multi-Channel Support
Another great thing about using a personal iGaming content writer is the fact that they offer support on multiple channels. Sure, you’ll perhaps be using the writer to craft content for your website, but this is not where their use stops.
Depending on the specific capabilities of the writer and the services they offer, you can also utilize these professionals to help set up press releases and social media content. That ensures you can use the same “tone” among different channels where you promote your business.
What Does Your iGaming Content Writing Consist Of?
The content writing service is simple yet effective. It starts with a thorough questionnaire that is sent to you, the client. This questionnaire will collect more details about your business while also gaining insight into the content you require. The information that you provide in this questionnaire will play a very important role later on when the content is analyzed in order to draft an outline for the article or piece you require.
The content is assigned to a writer that is highly experienced in the iGaming industry, who will then use all the information you provide to create the initial outline. In order to ensure there is sufficient collaboration between you and the writer, regular updates will be sent, including a copy of the outline. This draft can then be reviewed by you in order to determine if it falls in line with what you expect from the content.
Once you approve the outline, the writer can start working on the actual content. This generally starts with research, which the writer collects in order to ensure they can provide up-to-date facts about the content you want them to write on. Following the collection of research, the first draft is created and then sent back to you.
It’s really important that you carefully go over the entire draft. Read through all the different parts and determine the overall quality it offers. If there are any aspects that you do not agree with or maybe something that you would like the writer to add, then make a note. Depending on where you are viewing the draft, you might be able to add a comment to the document that the writer can then see.
Why Is It Important To Find A Writer For Your iGaming Content Writing?
There are different ways to go about setting up articles and other types of text-based content for your iGaming business. You can use artificial generators on the internet, such as ArticleForge. These tools have become better over the years, but let’s face it - they don’t write like a human would. ChatGPT has revolutionized the process of easily generating documents and content.
Plus, it’s basically as close to “natural” language that we currently have access to - but it still doesn’t add that “emotion” or “spark” that a real human writer can offer.
Sure, you could go at it yourself, but how good are your writing skills? Hiring an in-house writer would be costly, as this adds another monthly salary to your payroll. The solution? Find an agency that can offer you access to a freelance iGaming writer.
You see, when you turn to a personal iGaming writer, you are essentially tapping into their knowledge and expertise. Think about the fact that they have likely worked with many other companies in the iGaming industry - which means they are aware of the trends and understand what type of content provides the best conversions in this particular market.
You’ll also be able to use the writer on an as-needed basis. This means there is no need to add an extra employee to your payroll - but instead, you’ll only pay for the actual content that the writer produces. It’s a great way to add high-quality content to your website without running losses due to large expenses added to your business.
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Conclusion
When it comes to creating engaging and captivating iGaming copywriting, it’s imperative that you use a great writer. Turning to the cheapest solution - that’s only going to spell trouble.
With the expert writers at writer0x, we help you develop content that’s perfectly in line with your brand’s “voice” while also ensuring it complies with your SEO requirements and delivers valuable content to the reader. The result is content that brings you more organic traffic, and it boosts your conversion rates.
